«Se eu fosse seropositivo...? If I was HIV positive...?»
A campaign aimed to draw attention to discrimination against a disease, that has infected around 35thousand people in Portugal and millions around the whole world, was launched this month across the country.
40 public figures, including actors, athletes, musicians and some political leaders, among others, came foward against discrimination. "How would you react if a public figure that you recognize and admire for her or his work, talent or charisma was HIV positive?", this is the question asked on the campaign promoted by 2 associations that support HIV/AIDS patients - SER+ (Portuguese Association for the Prevention and to Challenge AIDS) and GAT (Portuguese Group of Activists on Treatment of HIV/AIDS).
This project is a response to cases of discrimination reported in the media. The purpose is to start debating this subject, ask and answer questions that are still considered taboo, and inform people about several things, being one of them the modes of AIDS transmission.
This campaign will be present on several radio stations, television channels, social networks, newspapers and magazines, ATM machines, on the MTV website, street posters/billboards, and also in all the theaters. There's also an intention to launch an anti-discrimination center, which will have a telephone support line to everyone who feel discriminated for being HIV positive.
A campaign aimed to draw attention to discrimination against a disease, that has infected around 35thousand people in Portugal and millions around the whole world, was launched this month across the country.
40 public figures, including actors, athletes, musicians and some political leaders, among others, came foward against discrimination. "How would you react if a public figure that you recognize and admire for her or his work, talent or charisma was HIV positive?", this is the question asked on the campaign promoted by 2 associations that support HIV/AIDS patients - SER+ (Portuguese Association for the Prevention and to Challenge AIDS) and GAT (Portuguese Group of Activists on Treatment of HIV/AIDS).
This project is a response to cases of discrimination reported in the media. The purpose is to start debating this subject, ask and answer questions that are still considered taboo, and inform people about several things, being one of them the modes of AIDS transmission.
This campaign will be present on several radio stations, television channels, social networks, newspapers and magazines, ATM machines, on the MTV website, street posters/billboards, and also in all the theaters. There's also an intention to launch an anti-discrimination center, which will have a telephone support line to everyone who feel discriminated for being HIV positive.
Say No! to discrimination and express your solidarity.
more information about this campaign @
http://www.seeufosseseropositivo.com/
other websites on the subject:
http://www.worldaidsday.org/
http://www.avert.org/
portuguese HIV commercial videos:
5 Reasons Not to Wear Condoms - Just Use It
Still Believe that Angels are Sexless? - Test Yourself for HIV/AIDS
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